2023 Advertising Media Spending – Executive Summary
Bionic
JUNE 10, 2023
Here’s how 2023 global media spending breaks down into offline vs. digital advertising, programmatic, walled gardens vs. open web, and DSP’s share of it. $856 Billion to be Spent Advertising Media, Globally In 2023, the estimated global spending on advertising media is $856 billion​​. 1 $424.3 Billion to be Spent on Digital Advertising Media In 2023, the estimated global spending on digital advertising is $424.3 billion​. 2 $431.7 Billion to be Spent on Traditional Advertising Media I think we c
52 
Let's personalize your content