Sat.Sep 19, 2015

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How Brands Are Spending Their Content Budgets [Infographic]

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. There's a saying from author Mitch Albom that insists, “Nothing haunts us like the things we don't say.”. But what about the things we don't invest in? I'd argue that our decision (or indecision) to allocate budget for certain products or services can leave us feeling equally as afflicted -- especially when it pertains to the success of our business.

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Making the Most of Video Content on Social Media

Content Standard

Instagram has been a hot topic for marketers lately. On the tail end of a long list of updates, from improving user experience to concerns of waning interest in the platform, many marketing eyes are currently trained on the social media of food pics and beach selfies. Woven into these conversations is interest in Instagram’s advertising platform, which in the past months has expanded both its availability and offerings for advertisers.