Sun.Aug 18, 2013

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Promoted Tweets Boost Offline Sales by 29%, and Other Inbound Stories of the Week

Hubspot

'This week in inbound marketing was kind of different than normal. Most weeks, there''s one or two new product announcements and cool case studies that marketers would want to hear about. This week, there wasn''t much of that -- instead, there was lots of new data about Facebook, Twitter, and email, as well as some speculation around new features from Google and Facebook.

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Highlighting Benefits: Landing Pages Best Practices

LeadSquared

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” – Theodore Levitt, American Economist . When we want to ‘convert’ our audience on a landing page, what is the most important element? ‘ What is it in for me?’ OR ‘What are the benefits highlighted for the audience on the landing page?