Sat.Aug 20, 2016

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When Mistakes Happen

Marketing Insider Group

Whoops. We’ve all done it. Whether the mistake is a typo, using an incorrect name or a sending a survey with a broken link (yes, we did this two weeks ago), it happens to most of us sooner or later. In the grand scheme of things, the mistake often isn’t the biggest issue. It is […]. The post When Mistakes Happen appeared first on Marketing Insider Group.

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Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)

Content Standard

Social media buy buttons were once heralded as the next big drivers of social commerce. Internet users, however, could seemingly care less. Data reveals that buy buttons are infrequently used by internet users, and their utility in social media strategy appears limited. A SUMO Heavy study, reported by eMarketer , found that 45 percent of respondents would not use buy buttons.