Sun.Mar 15, 2015

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15 Clever Examples of Interactive Print Ads

Hubspot

'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. But as more and more advertising dollars are allocated to digital outlets, print advertising is seen as an expensive, untrackable, traditional media format. You would think the category is void of innovative ideas, but that’s certainly not the case.

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A Sobering View on Content Marketing Effectiveness

B2B Marketing Directions

The number of digital marketing channels has grown at an exponential rate, and digital platforms have made it easy for marketers to broadly distribute content. In response, many marketers have adopted a "more is better" approach, publishing more content across more channels in the hope of generating more impact. The more is better strategy is not working.