The Definition of a Buyer Persona [in Under 100 Words]
Hubspot
MARCH 8, 2014
'A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. Buyer personas provide tremendous structure and insight for your company.
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