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What is SEO in marketing?

Scoop.it

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. That’s why having an SEO strategy that places you high up on page one of SERP is very important. Image packs happen to be another valuable piece of real-estate on SERP. Knowledge Panels.

SEO 52
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The Top 5 SEO Trends in B2B Marketing Strategy

Marketri

Dominating the Search Engine Results Pages (SERPs) for non-branded queries is a clear indicator of an authoritative brand presence. Some great places to start building this trust are by having both a robust and accurate Wikipedia page and a Google Knowledge Graph. This is fundamentally about building trust.

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Google Rolls Out Knowledge Graph to Make Search Results More 'Human'

Hubspot

Today, Google announced the rollout of its Knowledge Graph , which will cause a big change to how results are delivered in the SERPs. Think of it kind of like the ecommerce recommendation engine. Basically, the intent behind the Knowledge Graph is for search engines to think more like a human -- and deliver results that reflect that.

Google 28
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Complete Guide to B2B Marketing

Directive Agency

New opportunity identification in SERPs. Wikipedia (Non-VA). If eCommerce, walk through the checkout process and perform CRO at the Product and Checkout levels: Would I myself actually buy if I went through this process? Here are some daily tasks your SEO should be performing for high growth: Link building. Content marketing.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

The Ultimate Guide to Enterprise SEO by SERPs. Enterprise-level SEO–optimizing thousands of pages, often across multiple subdomains and interlinked microsites as well as a mothership site–is different from working on smaller sites. Dealing With Onsite Duplicate Content Issues by Search Engine Watch.

Tactics 100
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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. For example, you might have example.com and blog.example.com domains to keep your eCommerce platform and blogging platform separate. Everybody does. Wouldn’t it be nice if your site was at the top of that list?