eCommerce Purchase Segmentation Take Rate 
ClickZ
MARCH 6, 2020
Sub-optimal customer engagement with low offer take rate. Writes ZineOne, “While analysis of stored customer data allows persona and segments creation that lead to basic personalized recommendations, it does not account for customers’ current channel, needs, and mindset.
Convert
JANUARY 31, 2022
They found that although people were interested in their products, not many were completing their purchases. Ecommerce A/B Testing Examples. hired Mintminds to improve the add-to-cart rate of their product pages and revenue per visitor. Online Grooming Store: Offering Purchase Guidance. Purchases went up by 81.4%
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