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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

For an eCommerce site that is easy, it is typically the value of transaction per visit. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases. It can also filter out traffic that originates from outside a given geographical area of interest.

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B2B marketers are stumbling in the dark

Online Marketing Institute

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Judging Categories Previous winners How can we help you? Theyre missing out on a hugely powerful asset.

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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. I tweet about #marketing #seo and #business – Contributor to @Entrepreneur and @GulfBusiness. Veravo.com // Twitter. AttorneyRankings.org // Twitter. James Reynolds.