ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Driving lead management. LeadSquared.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

markempa

OCTOBER 27, 2014

Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale. . Create content geared toward lead progression, not lead capture. Invest as much in creating creative and content for lead progression as you do for lead capture.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. Maximizing Lead Generation: The Complete Guide for B2B Marketers. Lead Nurturing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Optinmonster

DECEMBER 14, 2021

Target specific industries for B2B leads. Capture contact information while you browse business websites and LinkedIn. In addition to its own built-in CRM, SharpSpring integrates with all the top CRM lead management tools. That allows you to manage lead data across multiple platforms. SharpSpring.

Marketing Automation Services 122

Marketing Automation Services Budget Programs Enterprise Management Work Management 122

Optinmonster

JUNE 23, 2021

WPForms lets you create B2B order forms with integrated payment gateways, so you can sell your product without setting up an eCommerce store. This is a great option for B2B sites that have a single product to offer and don’t want to go through the hassle of setting up an entire eCommerce storefront for it. Key Features.

B2B Sales 63

B2B Sales B2B Work Management Best Practices 63

Optinmonster

FEBRUARY 27, 2024

OptinMonster’s integrations with the leading email service providers , CRM software , and eCommerce platforms make it a great growth marketing tool to acquire new customers. WPForms WPForms is a user-friendly form builder that lets you add simple but effective lead generation forms to your WordPress website.

Marketing Automation Services 82

Marketing Automation Services Budget Programs Tools Work Management 82

Optinmonster

JANUARY 14, 2024

Key features include advanced targeting, A/B testing capabilities, and detailed analytics, allowing users to tailor their lead generation strategies to their audience and continuously improve their effectiveness. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97