An Evolved Ecommerce Payment Strategy Builds Customer Trust – Is Your Brand Keeping Up?
Salesforce Marketing Cloud
JULY 29, 2022
When the ecommerce payment process takes too long or gets too confusing, customers abandon their carts and go elsewhere to shop. A recent survey by Stripe found that 94% of European ecommerce websites had at least five errors in the payment process. And there are alternative currencies to contend with, like Bitcoin.
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