Dwell, Marketing Budget and Validation

Your Complete Guide to Measuring Content Marketing's ROI

SmartBug Media

APRIL 12, 2021

However, accurately measuring the impact of your content marketing efforts is key for honing in on what works and beating the competition. Once you know the ROI of your efforts, it’ll be easier to improve your future strategies as well as show your boss or client the value of your content. Make your marketing budget go further.

ROI

ROI Top of Funnel Content Marketing Lead Scoring

Akkroo Acquired By Integrate for $34M

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. The news about Integrate acquiring Akkroo only validates what Lead Liaison has been doing since the infancy stages of our business.

Lead Liaison

Lead Liaison Marketing Management Marketing Automation Services Leadlander

B2B Marketing Zone

Your Complete Guide to Measuring Content Marketing's ROI

Akkroo Acquired By Integrate for $34M

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