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First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Only B2B

Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. This paints a detailed picture of their intent and concerns. You’ve turned a hesitant browser into a sales-ready lead. Embrace intent data and transform your lead generation strategy!

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Intent Data: The Good, the Bad, and the Illegal

Terminus

This approach paints a richer, more holistic, and more reliable picture of intent data than the exact match, utilized in keyword-based intent data. With access to timestamping, URLs, IPs, scroll velocity, and dwell time, Bombora can also determine the level of engagement with each content piece – not just a site visit. .

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Intent Data: The Good, the Bad, and the Illegal

Terminus

This approach paints a richer, more holistic, and more reliable picture of intent data than the exact match, utilized in keyword-based intent data. With access to timestamping, URLs, IPs, scroll velocity, and dwell time, Bombora can also determine the level of engagement with each content piece – not just a site visit. .

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What Is Buyer Intent Data? (and How Can I Operationalize It in 2019?)

Terminus

Lead information submitted: Providing a phone number indicates acknowledgment that that number might be called, which could indicate buyer intent. For instance, let’s say you sell social media tools like social media management software and you’re generating business leads with email-gated ebooks. . Then and there.