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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. In-game advertising is also a great way to collect user data.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. In-game advertising is also a great way to collect user data.

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A Comprehensive Guide to Digital Out-of-Home (DOOH) Advertising in 2024

Digilant

billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. Using its digital backbone technology, DOOH platforms can track actual engagement metrics, such as the number of viewers, dwell time, and even audience demographics, all in a privacy-safe way. Last year, U.S.

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A Comprehensive Guide to Digital Out-of-Home (DOOH) Advertising in 2024

Digilant

billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. Using its digital backbone technology, DOOH platforms can track actual engagement metrics, such as the number of viewers, dwell time, and even audience demographics, all in a privacy-safe way. Last year, U.S.

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A Comprehensive Guide to Digital Out-of-Home (DOOH) Advertising in 2024

Digilant

billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. Using its digital backbone technology, DOOH platforms can track actual engagement metrics, such as the number of viewers, dwell time, and even audience demographics, all in a privacy-safe way. Last year, U.S.

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The Complete Guide to Online Video Advertising

Outbrain

We’re talking significantly better results for completion rates and dwell time. A report from eMarketer shows that’s also the case for native video ads. Videos convey lots of information in a short time, too. This format is gaining ground as it proves its effectiveness way beyond standard instream video.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Go back and add content upgrades to the posts that are working, expand sections with new information, and make sure your content is evergreen. . . Social Media Examiner. .