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Pressure

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

As interest in Bitcoin grew, investors and researchers around the world began to pay attention to the underlying value of the Blockchain technology itself. Instead, advertisers are able to use tokens to purchase advertising space which is equitably distributed amongst the creators of creative content and the users themselves.

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Google Launches Improved Online Advertising Metrics for Brand Marketers

Hubspot

The new initiative aims to reduce marketers' challenges in measuring an ad's ability to cause changes in brand favorability or in driving purchase intent and, ultimately, sales. Active GRP is first being used in a pilot program for Google's DoubleClick for Advertisers clients before being rolled out to other products.

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Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

As a quick follow-up to last weeks post about the change in newspaper readers habits my favorite research web site Emarketer.com posted this chart today which shows that more than a quarter of respondents to a recent survey said they are reading print newspapers less often. October 2007. July 22, 2008. Posted at 10:02 AM | Permalink. |.