Apple is Making Tracking Harder: What Parse.ly Users Can Expect
Parse.ly
AUGUST 3, 2023
How do Apple’s changes affect campaign tracking and attribution? Tracking at the granular, user-specific level will be more difficult, especially for multi-touch journeys. Apple is targeting personally identifiable attributes, which is not the main use case for Parse.ly,” says Parse.ly The impact will be small for Parse.ly
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