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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Doubleclick. Millenial Media. calculators, and pencil erasers. Online Display.

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Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. Image from The Drum.

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WiO Connects TV to Mobile, Makes TV Ads Interactive

readwrite

A new mobile app platform called WiO is set to revolutionize the TV watching experience by allowing customers to immediately get information about the products and services they see advertised on screen, both in TV commercials and within the shows themselves. How the WiO-Enabled TV Commercials Work. Competition in the New TV Landscape.

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7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. As advertising trends evolve, we marketers have become much smarter. Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram.

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Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

Ad Stage’s Paid Media Benchmark Reports. Ad Stage created quarterly paid media benchmark reports that showcased data for each different large paid media platform. This report was also useful to determine if the tendencies I was identifying in my accounts were being experienced by other advertisers.

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The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now

Porch Group Media

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. Back in 2017, ad serving firm Flashtalking analyzed 20 advertisers worldwide and found that 64% of their tracking cookies were either blocked or deleted by web browsers.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

An ad network is defined as a mediator between publishers and advertisers, to curate a large repository of ad inventory from publishers and sell it to advertisers. With digital ads comprising roughly half of the world’s total advertising spends, it is becoming the go-to marketing medium for advertisers.