NuSpark Consulting

JUNE 8, 2013

So there are thousands of marketing tools; and am sure everyone has their favorites. For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Doubleclick.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

NuSpark Consulting

APRIL 13, 2012

So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Digital Audience Research.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

KEO Marketing

APRIL 6, 2016

Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick. Three of these products are brand new, including a data management platform, on-site testing tool and data analysis and visualization componet.

Marketing Analytics Tools 48

Marketing Analytics Tools Analytics Doubleclick Inbound Marketing 48

SmartBug Media

NOVEMBER 30, 2020

A few years ago, LinkedIn ads integrated with Google Campaign Manager (formerly DoubleClick Campaign Manager, and apart from Google Ads). Cross-Device reporting allows you to see how users engaged with your business, as well as your paid media, across multiple devices.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Customer Experience Matrix

JULY 22, 2010

The rest of the competitors, including the original market leaders, were nearly all purchased as line extensions by much larger firms. One challenge faced by the smaller Web marketing companies is that their customers (Web site managers and analysts) are generally not the buyers for marketing automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Hubspot

APRIL 29, 2013

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% Source: DoubleClick ) Tweet This. clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.

Stats 28

Stats Display Banner Ads Advertisements 28

Hubspot

APRIL 18, 2012

Active GRP is first being used in a pilot program for Google's DoubleClick for Advertisers clients before being rolled out to other products. The approach leverages DoubleClick ad-serving technology to generate two groups of users that have been randomly selected. Active GRP (Gross Rating Point). Brand Impact Survey Pilot.

Advertising Agencies 28

Advertising Agencies Doubleclick Advertisements Advertising 28