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How to Leverage YouTube Advertising for Your Direct Response Campaign

Hubspot

While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. Here, let's explore how to leverage YouTube for your next direct response campaign. This means, don't use clickbait tactics. YouTube ads are different. Because it's expensive.

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A Brief History of Online Advertising

Hubspot

Ad frequency capping is still a common display ad tactic advertisers use today. Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. DoubleClick got 1.7% The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. More than 1.5