article thumbnail

17 Google Marketing Tools You Should Be Using

Hubspot

Host your website's videos on YouTube, the largest video community in the world. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. HubSpot customers can easily add the Google +1 button to their blog within the HubSpot Marketing Platform.

Google 78
article thumbnail

YouTube Launches New and Improved YouTube Analytics

Hubspot

It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights. Some marketers are trying to monetize their YouTube presence.

Youtube 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. The marketing team may want to advertise on YouTube videos with vegan-friendly content, fitness and nutrition websites, or even cooking and recipe pages. The Trade Desk.

Buy 83
article thumbnail

How to Leverage YouTube Advertising for Your Direct Response Campaign

Hubspot

While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. Here, let's explore how to leverage YouTube for your next direct response campaign. YouTube ads are different. How to Create Effective Video Ad Creatives.

Youtube 92
article thumbnail

A Brief History of Online Advertising

Hubspot

Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes. They offered advertisers a new service called D.A.R.T. The Future of Advertising.

article thumbnail

What You Missed Last Month in Google

Hubspot

In the meantime, we recommend checking out Google’s criteria for what constitutes a “bad ad” on its DoubleClick blog. YouTube is host to myriad 360° videos. No More Inbox Scanning (for Ads). Google isn’t exactly a stranger to virtual or augmented reality.

Google 78
article thumbnail

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. DoubleClick got 1.7% The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. More than 1.5