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How to Get the Most Value out of Your Programmatic Ads

Aberdeen

In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. Examples include AppNexus, BrightRoll, DoubleClick, etc. Social media ads, Google Ads, PPC ads, industry forums, conferences, trade association websites all have their place.

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Walled Gardens and Marketing Attribution Challenges

QuanticMind

According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average. It integrates with Google Analytics, Google Ads, and DoubleClick Search. Using Facebook Pixel on your website further makes it simple to target previous site visitors with ads on the social media platform.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

The average click through rate of display ads is 0.1%. ( DoubleClick ) . About 50% of clicks on mobile ads are accidental. ( GoldSpot Media ) . Solve Media ). You are more likely to survive a plane crash than click on a banner ad. ( Solve Media ). Solve Media ). Solve Media ) . Forrester ).

Banners 100
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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What social media tool helps small business double their reach on Twitter? Social Media Statistics.