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How to Get the Most Value out of Your Programmatic Ads

Aberdeen

In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. Examples include AppNexus, BrightRoll, DoubleClick, etc. Social media ads, Google Ads, PPC ads, industry forums, conferences, trade association websites all have their place.

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Walled Gardens and Marketing Attribution Challenges

QuanticMind

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average. Here’s an overview of the most popular options: Google.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. DoubleClick got 1.7%