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Walled Gardens and Marketing Attribution Challenges

QuanticMind

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average. It integrates with Google Analytics, Google Ads, and DoubleClick Search.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

The average click through rate of display ads is 0.1%. ( DoubleClick ) . Forrester ). DoubleClick ). DoubleClick ). DoubleClick ). Please follow me on Twitter , LinkedIn , Facebook and Subscribe here for regular updates. About 50% of clicks on mobile ads are accidental. ( GoldSpot Media ) . ComScore ).

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 92% said they personally use LinkedIn, versus 56% on Facebook.