Doubleclick Related Topics 
Digital B2B Marketing
JULY 24, 2012
When DoubleClick purchased Abacus in 1999 and planned to link online and offline identities, there was an uproar. Of course, both approaches work with your email segmentation, so customers, active prospects and cold contacts can all receive the most appropriate messages. With this capability, will privacy be an issue.
Digital B2B Marketing
JUNE 11, 2014
I still remember when DoubleClick first rolled out view-through reporting. Unfortunately Google makes it difficult to identify branded search traffic today, ensuring marketers will continue to credit search for what would have happened regardless. Sorry to break it to you, but brand followers on social media have the same bias.
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