Remove Domain Remove Paper Remove SERP Remove Wikipedia
article thumbnail

Optimizing your site information architecture (IA) for Panda

Biznology

Photo credit: Wikipedia. In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). No one goes looking for white papers. They look for content about topics.

article thumbnail

Content Expansion: From Prompt to Paragraph to Published Page - Whiteboard Friday

Moz

As a search engine optimizer, we know exactly the kinds of things that make content good for Google, but that doesn't mean we have any domain knowledge about whatever it is our customer does. But if you think about it, this is exactly the way you would write papers in college. You click the button and it would show you the answer.

Content 71
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Step-by-Step Guide to Boost Search Engine Rank Position ASAP

Directive Agency

Also known as a SERP Analysis, search engine rank analysis helps you discover what’s resonating with your audience and what aspects may need an upgrade. . If I see an answer box on a search query I want to create content for, then I’m going to think long and hard about whether I can do better than Google’s direct answer on the SERP. .

article thumbnail

Complete Guide to B2B Marketing

Directive Agency

New opportunity identification in SERPs. Most traditionally, lead generation assets are grouped as: White Papers. Checked sub-domains for duplication of content within our own sites. Wikipedia (Non-VA). Here are some daily tasks your SEO should be performing for high growth: Link building. Content marketing. Scholarship.