Domain Gartner Product Wiki 
chiefmartech
SEPTEMBER 29, 2019
I’m happy if martech is finally entering the trough of disillusionment on Gartner’s hype cycle, so we can move past the fantasy of martech and focus on reality and the real work to be done.). A product marketing team using a mobile video recording and editing tool. I propose the 8 P’s of self-service martech.
Buzz Marketing for Technology
JUNE 27, 2008
The conventional wisdom has been that in order to be a productive worker in the post-industrial economy one needed an educated mind rather than a strong back for work that would be done stitting at desk, not standing on the factory floor. Offshore Outsourcing: Structural Changes, Big Impact,&# Gartner , July 15, 2003.)
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