article thumbnail

LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

Still, it’s probably significant that “flexibility,” not simplicity, was the first term she used to describe the system. Her second term was “intuitive”, so she wasn’t saying the system is designed only for expert users. To me, those terms reflect an ambition to support more than just the simplest marketing programs.

article thumbnail

PPC and Marketing Automation, Webinar Transcription

Lead Liaison

But if they are searching for a non-branded term, just a generic keyword that then brings at prospect to your brand for the first time. I can see things like the site search terms that are in here and again, the state and country. So a dialogue is a model or a kind of the old-fashioned term for that is a pop up that may come.

article thumbnail

An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

Lead Liaison actually offers a particular document, it’s on our website under our resource library. You got to document what you want your sales team to do. We use that for our public documentation and internal documentation. We call it an SOA, Service Level Agreement. It’s treated down those. It could be in Google Docs.