DivvyHQ
APRIL 18, 2022
For many large companies, the marketing department is almost a corporation in its own right. To manage the operation effectively, you need a combination of people, processes, and tech all working in concert. Here's more on this category and how it works alongside a content operation.
nDash
JANUARY 13, 2022
There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.
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ANNUITAS
JANUARY 8, 2015
Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place.
Customer Experience Matrix
NOVEMBER 15, 2007
So is Profitability Management. This is an accurate reflection of SAS’s fundamental software strategy, which is to leverage generic capabilities by packaging them for specific business areas. Customer Intelligence” is SAS’s name for the platform underlying its enterprise marketing offerings. Confused yet?
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.
TrustRadius Marketing
APRIL 19, 2021
Only 21% of businesses have put standardized project management (PM) practices and systems in place. . Enter project management software. While these tools can help you manage all aspects of a project lifecycle—they often come with a large price tag. Is Open-Source Project Management Software Right For You?
Hinge Marketing
FEBRUARY 3, 2020
There’s no getting around it: any professional services firm that wants to grow has to find new clients and new opportunities. And the most successful firms take a methodical approach to this task, documenting each year’s strategy in a marketing budget plan. Four Approaches to Marketing Planning.
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