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The Road to Revenue, Part 2: Selling Expertise

Hinge Marketing

This isn’t guerilla promotion. Think about the areas of expertise involved in providing that service: interpreting RRPs, responding to RFPs, word processing, government regulations and schedules, contractors, proposals, proposal creation process, document version control, approval process, binding…the list goes on.

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10 Planning Tips to Prevent a Wasted Marketing Investment

Hubspot

Have there been successful companies who forged the path to success totally grassroots guerilla style? 9) Document your sales process. Successful companies are able see the forest through the trees and devote a budget to marketing and advertising. It’s that simple. Is the process uniform across every member of the sales team?

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Know-How Harvesting: Create separate Public and Private My Documents and e-mail folders on each employees hard drive. Whenever users save or store a document or message, prompt them to decide whether the document should be stored in the Public (shareable) or Private folder. Guerilla News Network. Crooks & Liars.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Know-How Harvesting: Create separate Public and Private My Documents and e-mail folders on each employees hard drive. Whenever users save or store a document or message, prompt them to decide whether the document should be stored in the Public (shareable) or Private folder. Guerilla News Network. Crooks & Liars.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

Guerilla News Network. content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. Center for American Progress. Common Dreams. Colby Cosh.

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Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Content calendar – A document that maps out future content pieces or social media posts on a given channel, such as a blog, Facebook or Twitter. Guerilla marketing – Powerful marketing that saturates a market for a brief period with the goal of getting maximum impact for minimum cost.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

We allowed the bold vision of knowledge-sharing to be diminished and appropriated by those who saw it is merely an exercise in automating the acquisition, storage and dissemination of documents. Each persons files should be set up the way they would set up their personal filing cabinet if the documents were all hard-copy. Dohiyi Mir.