The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. The simplicty-oriented vendors don’t have explicit campaign-to-campaign routing.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

TrustRadius Marketing

NOVEMBER 14, 2019

While vendors offer a growing number of integrations, it’s important for marketing team members to identify key features that will impact their team for positive results. For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Everything Technology Marketing

FEBRUARY 19, 2011

At the same time B2B buyers are actively seeking guidance and information on how to solve specific problems, how to evaluate available solution options, and to learn about peers’ experiences with a vendor. Build social sharing buttons right into your PDF document, in the sidebar for example, to maximize sharing and viral effects.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Kapost

MARCH 17, 2017

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. Don’t forget content that lives on vendor websites or your Medium account. From here, document your brand guidelines. Documentation is a powerful tool for the enterprise, no matter how tedious.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. Eric: Exactly.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. Eric: Exactly.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114