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Paul Gillin

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Content Curation on Steroids

Paul Gillin

In the same way that museum curators choose which items from a collection to put on display, content curators select and publish information that’s of interest to a particular audience. It has some early test customers, but none can be identified just yet. The problem with curation is that it’s labor-intensive.

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

Not a grain of sand was left unturned” in Dry Max safety testing, Fox said. “A A change in a store display at a local Walmart was evidence that P&G was undertaking a stealth recall. In contrast to the earlier defensiveness P&G had shown about the controversy, it was now displaying complete transparency.