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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Critics of these services refer to them as "spyware," though that term isn't really fair. The better services also use geo-location filtering to determine which city the visit came from, rather than providing only corporate headquarters information (e.g.,

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Getting More Out of Each Click, Part 2: Docmetrics

WebMarketCentral

Although the term "spyware" is unfair, these services still make some marketers uncomfortable as they are collecting information without the specific consent of visitors. Wouldn't it be great if there was a way to get a higher percentage of visitors to voluntarily provide you with their contact information?

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