Digital B2B Marketing
NOVEMBER 15, 2012
Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]
Digital B2B Marketing
MARCH 25, 2013
Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Bizo has established themselves as the leading provider of B2B audience data, here are the segments they have available. If you are like most B2B marketers, search is a staple component of your outbound marketing mix.
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Digital B2B Marketing
DECEMBER 22, 2011
Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. In addition, analytics will be used to refine existing segmentation and develop adaptive black box segmentation models.
Digital B2B Marketing
DECEMBER 2, 2011
Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. In addition, analytics will be used to refine existing segmentation and develop adaptive black box segmentation models.
Digital B2B Marketing
DECEMBER 3, 2013
Leave Display On. Repeat after me: “Google Display Network is not search.” ” Google has effectively convinced B2B marketers everywhere to think of the Google Display Network like search. If your search program is struggling, pull a report that segments performance by core search, the search network and display.
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