Zoominfo

NOVEMBER 22, 2019

The key to any account-based approach is building a solid sales lead pipeline. In a recent joint webinar, Optimizely discussed their efforts to close Salesforce as a new client by creating a landing page specifically for people with Salesforce.com email addresses. Emphasize the products that have the largest average deal size!

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

DiscoverOrg

AUGUST 14, 2018

Key to any account-based approach is building a sales lead pipeline. We delivered that content via targeted marketing ( nurture emails, display ads, social media interactions – it can even be an in-person discussion starter!). Emphasize the products that have the largest average size!

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

Key to any account-based approach is building a sales lead pipeline. We delivered that content via targeted marketing ( nurture emails, display ads, social media interactions – it can even be an in-person discussion starter!). Emphasize the products that have the largest average size!

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120