ViewPoint

MAY 7, 2013

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. There is an identifiable pattern and a different persona displayed when someone makes the transition from lead to potential buyer. My guest today is Tony Zambito. Don''t Treat Your Leads Like Buyers.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

MARCH 19, 2015

I n 2015, however, it is projected to grow slower than display advertising and search. The key to successful content marketing is to understand your customer personas and where they are in the buying cycle in order to provide the right content to the right people at the right time.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

ViewPoint

MAY 5, 2015

When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites. They’ll be able to do more robust segmentation and leverage technology to better understand prospects’ needs, interest and demographics. Retargeting. Increased use of video. Not everyone wants to read a long article.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120