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Seven Common AdWords Mistakes to Avoid

Webbiquity

Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. SEM can be a productive channel for selling virtually anything more expensive than a candy bar and less costly than a commercial jet.

Adwords 100
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. B2B Marketing: Red-Headed Step-Child of SEM World? Old Spice and Skittles aside, online marketing isn’t just for B2C types as this post makes clear. billion by 2014. by aimClear.