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Demand Generation Usability Scores - Part 4

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 online chat (display a button to request chat; monitor visitors and proactively offer a chat when appropriate) 1 0 0 0 0 0.5 The main result of the conversations so far has been to clarify the items related to lead routing.

Lead Scoring 120
Lead Scoring Lead Ranking Demand Generation Work Management 120
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Demand Generation Usability Scores - Part 3

Customer Experience Matrix

MARCH 4, 2009

Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 This approach lets users specify the flows among linear campaigns without opening up the rules within those campaigns. 1 1 Linear campaigns embedded in larger campaign flows.

Demand Generation 120
Demand Generation Lead Scoring Lead Ranking Manticore 120
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