Display, Market2Lead and Marketo

First Look at New Marketo Release

Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

Marketo

Marketo Marketing Automation Services Marketing Management Vtrenz

Demand Generation Usability Scores - Part 3

Customer Experience Matrix

MARCH 4, 2009

Explicitly direct leads from one campaign to another. Users can directly send leads from one stage in a campaign to a different campaign. Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Multiple scores per lead.

Demand Generation

Demand Generation Lead Scoring Lead Ranking Manticore

B2B Marketing Zone

First Look at New Marketo Release

Demand Generation Usability Scores - Part 3

Webinars

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