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First Look at New Marketo Release

Customer Experience Matrix

But since this by itself won’t coordinate the separate campaigns, Marketo also lets users set up other campaigns (which sound suspiciously like flow charts, although they are not displayed that way) whose rules send prospects to one campaign or another. Here is where it’s worth considering the approaches of other vendors.

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Silverpop Engage B2B Adds Visual Campaign Builder

Customer Experience Matrix

Silverpop Engage B2B (formerly Vtrenz) on Monday rele ased its first visual campaign builder, finally matching a feature offered by nearly all its competitors. Once a campaign is under way, the system displays actual metrics on the track objects (responses, leads currently in the object, leads that have passed through, etc.)

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