Customer Experience Matrix

JULY 22, 2010

Again, there was already one transaction: Silverpop/Vtrenz in 2007. Even “inbound marketing” (search engine optimization, keyword advertising, Web display ads) is often done by someone other than the marketing automation user. Speaking of small business suppliers, Google and Intuit are long-shot contenders.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 24, 2009

But since this by itself won’t coordinate the separate campaigns, Marketo also lets users set up other campaigns (which sound suspiciously like flow charts, although they are not displayed that way) whose rules send prospects to one campaign or another. Here is where it’s worth considering the approaches of other vendors.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

JUNE 3, 2009

Silverpop Engage B2B (formerly Vtrenz) on Monday rele ased its first visual campaign builder, finally matching a feature offered by nearly all its competitors. Once a campaign is under way, the system displays actual metrics on the track objects (responses, leads currently in the object, leads that have passed through, etc.)

Vtrenz 120

Vtrenz Campaigns Work Management Marketing Automation Services 120