Display Lead Management Marketing Automation Services Vtrenz 
Customer Experience Matrix
FEBRUARY 24, 2009
In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths. What's ultimately more important than the uniqueness of Marketo's philosophy is how they have built it into their software.
Customer Experience Matrix
JUNE 3, 2009
This is the first of three planned posts on updated interfaces from demand generation vendors.) Silverpop Engage B2B (formerly Vtrenz) on Monday rele ased its first visual campaign builder, finally matching a feature offered by nearly all its competitors. This makes it easier to grasp what happens when.
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