Remove landing-page test
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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Do a full audit that determines your best sources of leads, traffic, and page views. Plan experiments to test your hypotheses. Come up with two, three, four, or twelve ways of testing your theories, and how you can reach your goals. Experiment until your results are statistically significant. Set achievable goals.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Never stops testing – in Digital Land, we can test everything that moves. Make sure they capture all lessons and share them.Start a wiki. Why wouldnt we?