NuSpark Consulting

JULY 2, 2010

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. In many respects, banner ads need to be considered now in the same light, much like social media, whereby being seen or viewed multiple times can create increased action for products and services.

Banner Ads 100

Banner Ads Banners Paid Search Agency Ads 100

Webbiquity

APRIL 7, 2010

What are the best ways to reduce the bounce rate from landing pages? Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. How important are branded terms in paid search? X Marks the Spot!

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Conductor

DECEMBER 3, 2019

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. Tyler: Yeah, there’s one with lastpass.com, which is one of the primary products in my business unit.

Paid Search Agency 98

Paid Search Agency Paid Content Enterprise Management Planning 98

Conductor

OCTOBER 14, 2019

I was doing product marketing. I was doing the actual packaging of products that we were sending out to people. This was a really interesting way to combine my creative side with a productive and comprehensive marketing strategy. I was with iProspect for about two years. I was doing PR. I was doing wholesale outreach.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

SnapApp

MARCH 2, 2018

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . What if you're a business investing a lot in top funnel social media and display ads designed to drive brand awareness and direct traffic to your site? How much credit goes to the display and social ads? . .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104