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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

B2B marketers and sales professionals will similarly benefit if they harness buyer intent data to focus on the right companies at the right time with the right messaging. Nothing shows buyer intent better than who is checking out what you offer. Facebook Twitter LinkedIn Email Share. Joseph Zappa.

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Sales Enablement: How to Improve Your SDR’s Productivity

PureB2B

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. DemandScience Activate lets you take advantage of predictive analytics to locate in-market buyers. Custom Content Creation.

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B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. The Content Challenge.