Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Visibility down to the URL level for that traffic.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Heinz Marketing

JULY 9, 2021

Marketers are having to get creative to do this and content amplification is a way to do so because of the different methods and strategies available. Features/functionality: Build awareness, educate and influence consumers in discovery mode. Features/functionality: Solutions for high impact awareness, consideration, and conversions.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. Audience goals and intent data.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Inbox Insight

JANUARY 5, 2023

Demand gen is often seen as a single channel approach despite the fact that many demand generation channels exist: Content marketing. Email marketing. Programmatic display advertising. Video marketing. Paid social / Social media marketing. Align Sales and Marketing teams. Paid search / PPC.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52