Kaon

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B2B Marketing: Virtual display saves money and increases engagement for complex solution

Kaon

Seagate could accomplish what it couldn’t before: adapt quickly to various sales scenarios, engage prospects and display configurations. “For example, if you pull out a fan unit from an enclosure you need to move a lever to do that. “When I started, I obviously understood the value of [using a virtual display].

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How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

Augmented and virtual reality allows products to be displayed within 3D environment. Take Ciena , for example. The SPEAR App allows sales teams, channel partners and marketers to demonstrate Ciena’s portfolio of products (in a data center, for example) at scale within a 3D virtual environment. The Challenge.

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Manufacturing Industry Marketers Must Adjust to Industry 4.0

Kaon

A popular culture example is the mobile gaming phenomenon known as Pokémon Go. Along with the virtual product, key messages are displayed to reinforce what the customer is seeing and experiencing and aid the “layman” salesperson in mastering the relevant corporate, brand, and product message.

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MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers

Kaon

A good example is the Pokémon Go app from Niantic Inc. ” VR usually uses a headset either with a built-in vision system and dedicated computer or a headpiece that simply encapsulates the user’s smartphone to use as the display and computer system. Here is an example.).

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Virtual Reality is NOT the same as Augmented Reality

Kaon

A good example of this is the WayfairView app from furniture retailer Wayfair , where users can use a tablet with this app to visualize digital images of furniture placed in correct proportions into their actual physical spaces, such as their living room. A good example of this is the Pokemon Go app from Niantic, Inc. ,

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Why Interactive Sales and Marketing Applications are Not Enough for B2B Enterprise

Kaon

Although many platforms offer the ability to display products in 3D, the user sees the product in a vacuum, missing the larger context of the value story behind it.