Mass Analytics

JUNE 14, 2023

7 Stats to Evaluate Your Marketing Mix Model In the previous part of this MMM Guide series, we explored one of the corner stones of Marketing Mix Modeling, which is Regression Analysis. Now that you have built a marketing mix model that makes sense, how do you make sure it’s statistically sound?

Marketing Mix 104

Marketing Mix Stats RSS Statistics 104

Webbiquity

OCTOBER 16, 2012

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. 90% of companies with 100 or more employees use social media in their marketing mix. However, by a 5-to-3 margin, consumers preferred Google’s display of universal search results.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

NOVEMBER 12, 2013

B2B Marketing Insider ). According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. trillion display ads served up last year. Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

B2B Marketing Insider ). According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. trillion display ads served up last year. Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100