Paul Gillin

MAY 31, 2012

Christina Kerley is a leading voice in B2B mobile marketing, and she’s starting posting engaging educational videos that show how mobile devices can be incorporated into the B2B marketing mix. CK has some great examples in this video series, which now includes six segments, each six to nine minutes in length.

Mobile Marketing 50

Mobile Marketing Video Marketing B2B Thought Leadership B2B Marketing 50

Paul Gillin

AUGUST 29, 2012

A change in a store display at a local Walmart was evidence that P&G was undertaking a stealth recall. Instead, P&G focused on educating dispassionate opinion leaders who appeared genuinely interested in hearing both sides of the story. Once the conversation shifted from accusations to education, the tone changed dramatically.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JULY 29, 2010

In the same way that museum curators choose which items from a collection to put on display, content curators select and publish information that’s of interest to a particular audience. The technical brain behind CIThread is Mike Matchett , an MIT-educated developer with a background in computational linguistics and machine learning.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50