ClickZ

JULY 17, 2020

Take a look around – we have uber-precise AI-based advertising mechanisms in place: smart playlists, content recommendation tools on YouTube and Netflix, chatbots instead of consultants, and megastores without cashiers. Based on algorithmic buying, programmatic first came on the scene with Google DoubleClick in 1996.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

QuanticMind

JUNE 2, 2016

Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. After all, Marin has repeatedly shaken up its products, including social, display and search.

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

Hubspot

JULY 10, 2019

Ad tracking today exists across a number of different tools and platforms, and advertisers have the ability to collect data on everything from views and clicks, to impressions and behavior across multiple sessions and websites. When it loads, it sends a signal back to your tracking tool that a user has viewed the page.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

Hubspot

APRIL 18, 2012

The new initiative aims to reduce marketers' challenges in measuring an ad's ability to cause changes in brand favorability or in driving purchase intent and, ultimately, sales. Active GRP is first being used in a pilot program for Google's DoubleClick for Advertisers clients before being rolled out to other products.

Advertising Agencies 28

Advertising Agencies Doubleclick Advertisements Advertising 28

Webbiquity

SEPTEMBER 8, 2010

What social media tool helps small business double their reach on Twitter? Corporate profiles on social-networking sites produce greater purchase intent and more recommendations when users can become a ‘fan,’ and add the logo to their own profiles, than when they can’t. DoubleClick got 1.7%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Martech Advisor

SEPTEMBER 19, 2019

AdTech, a portmanteau of Advertising Technology, is defined as a range of software and tools that brands and agencies use to strategize, set up, and manage their digital advertising activities. It covers a range of software and tools that brands and agencies use to strategize, set up and manage all digital advertising activities.**.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72