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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p.

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B2B Category Creators Episode 6 Transcript

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How long did it take you when you were at that stage, kind of still questioning yourself but holding on to those visionaries, until that moment where you had the first signal that this trend that you were talking about for years is happening? It doesn’t exist as much in the SMB. The internet is about disintermediation.

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